Creative Lead, Marketing & Communications

Marketing · -, -
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

About us:

Good Business Lab is an independent, non-profit labor innovation company. We use rigorous academic research to prove that worker wellbeing programs have business impacts. We develop market-ready, scalable products capable of providing dual benefits to workers and businesses. Our goal is to disrupt the traditional notion of business and show that worker wellbeing can be a part of core business strategy, or in other words, a good business practice.

The founders of the lab are Ach Adhvaryu - assistant professor of business economics and public policy at the University of Michigan (, Anant Ahuja – head of Organization Development at Shahi Exports Pvt. Ltd. and Anant Nyshadham – also an assistant professor of business economics and public policy at the University of Michigan (

We've been incubated at Shahi Exports - India's biggest apparel export house, and have conducted several studies in their sixty-plus factories in the past six years. In one study we found that the net return to the firm from training women workers in life skills (such as financial literacy, communication, and problem-solving) is 250%, 8 months after program completion. This program, called P.A.C.E. (Personal Advancement and Career Enhancement), co-created by Gap Inc., Shahi, ICRW, and Swasthi has been scaled at a global level to reach over 45,000 female garment workers in 12 countries. Some of our other partners include the Harvard Business School, University of Pennsylvania, and Humanity United.

Going forward, projects include looking at the migration experience and mental health of workers and how this is affected by pairing them with experienced workers from their region (through a novel ‘buddy system’), unlocking female labor through rural training centers, and how an effective grievance redressal system for workers affects their job outcomes. 

Role Summary

The Creative Lead will help the GBL Communications and Marketing team explore, conceive, develop and produce more creative forms of communication and visual storytelling, and contribute to our goal of making research learnings more accessible. They will be responsible for developing and maintaining the brand of GBL across all communication collaterals; curating a visual narrative for GBL’s research projects (ongoing and completed), and streamlining our presence on all key public facing platforms.

With a small and growing team, this role offers an opportunity to be creative, drive adoption of innovative practices, and identify new growth opportunities. The Marketing & Communications team sits centrally within the GBL architecture, enabling regular collaboration and interaction with colleagues across different departments and geographies.

Key Tasks


  • Display an umambiguous understanding of GBL’s vision and ensure it’s communicated aptly in the collaterals produced
  • Ensure consistency in branding and clarity in messaging across internal and external facing GBL assets

External Communications

  • Oversee GBL content creation, and social media activity, for completed research projects in particular and take the liberty to experiment and innovate on ideas
  • Ideate on campaigns that utilize creative forms of storytelling to make research findings more accessible
  • Guide the development and outreach of the GBL thought leadership platform, GBL Access
  • Improve the GBL website and ensure the information presented is palatable and the experience, user friendly
  • Lead the design, development and distribution of GBL Annual Report

Relationship Management

  • Engage with GBL project teams to proactively monitor progress and ensure appropriate documentation
  • Grow coverage of GBL by pursuing collaboration opportunities with media / industry outlets

Team Management, Planning and Development

  • Work closely with the GBL team to establish annual objectives, key results, and priorities
  • Support the development of project plans, and resource requirements
  • Mentor and train team members on communications best practices

Skills and Experience


  • Demonstrated success of managing a creative team/ liaising with vendors (artists, designers, photographers, videographers)
  • Proficient in Adobe suite softwares (Photoshop, InDesign, Illustrator)
  • Expert proficiency in spoken English
  • Good presentation and writing skills
  • Proven ability to problem-solve, manage and deliver multiple end-to-end projects simultaneously


  • Sector experience in Development or Research with a focus on communications
  • Degree and/or 3-5 years experience
  • Working proficiency in Hindi, Kannada, and/or Spanish
  • Highly competent with Microsoft Office and Google Suite
  • Experience in (maga)zine making!

Who we are looking for:

  • Have strong negotiation skills with diverse, global, and multi-functional stakeholders
  • High attention to detail with ability to self-critique and provide constructive feedback
  • Ability to understand the big picture but also comfortable with managing operational details
  • Confident with their experience but has the humility to learn from others
  • Polished soft skills that enable them to inspire creativity and work well with different personality types — all while juggling various projects
  • Performs the role of a ‘creative at large’ for the organization

Length of Commitment: 12 month contract with an option to convert to a permanent position based on performance

Location: Remote (WFH flexibility)

Remuneration: 7-10 lacs p.a. 

Start Date: July 2022 (earliest)

What should you be comfortable with?

  • A dynamic environment with competing priorities.
  • Working in a team with shared responsibilities.
  • Independently coordinating with coworkers to accomplish goals.
  • Being resourceful in new environments and scenarios.
  • Problem-solving in high-pressure environments.

How to apply?

Please make sure to include in your cover letter: a concise explanation of why you want to be part of the GBL Team, how your skills can support us in this role, and how this position can support you in achieving your career goals. 

Why work with us?

As a member of the Marketings team, you will be a part of a small team of smart, purpose-driven, and motivated people, which will give you a chance to try new things, take initiative, make mistakes, and grow. Be prepared to try and work on multiple things at a time. Each employee at GBL, if willing, gets to work across verticals and different aspects of the organization.

Perks of working with us:
There are plenty of benefits at GBL, here are some examples:

  • Flexible leave policy: Time away from work can be extremely helpful for maintaining a healthy work/life balance. GBL encourages managers and leadership to set the example by taking time off when needed and ensuring their team members do the same. We don't have a strict limit on paid leaves, only suggested ( extremely liberal) averages. 
  • Flexible working hours: We recognize that a better work-life balance can improve employee motivation, performance, productivity, and reduce stress. The basis of our norms pertaining to this is a system of trust in each other and our common goals.
  • Training and Development: GBL team members can set aside 10% of their work time / around 4 hours a week to improve their skills/knowledge on a subject that they think will help them perform their job better. There is a separate budget set out for this. We encourage all employees to focus both on technical and soft skills. We also facilitate employee mentorship programs.
  • GBL Care Systems: As an organization, we are committed to ensuring the wellbeing of our team members and creating a thriving work environment- because that gives us, together, the best chance at achieving our shared mission and sparking joy at work. We do this by partnering with organizations such The Mindclan, Therapize among others for workshops and other wellbeing-related initiatives. 
  • Growth-oriented review policy: To foster collaboration, we have adopted regular reviews and check-ins among team members. We see a manager's role beyond what is expected from them by conventional management thinkers. Apart from delivering high-quality work, managers are responsible for the holistic development of their team members. This can be achieved through practices inspired by coaching philosophy.

Additional benefits:

  • Wellbeing budget: This includes an individual budget for each team member that they can claim reimbursement for things such as therapy, any physical-health related activity and home office setup. Additionally, there's a separate budget for Managers for care packages or any other team activities. There's also a budget for our People Operations team to organize team-wide activities or provide mental health services in collaboration with organizations like Therapize and Mindclan.
  • Informal virtual and in-person hangs and activities!

Recent projects and blog posts:

To acclimatize yourself with some of our work, you can read our blog posts on Medium, and also go through our LinkedIn, Facebook, Twitter, and Instagram.

The process:

We are glad you’re interested in applying for this role!

After each step, we decide whether to invite you to the next one. Our interview process for this role has the following steps:

  1. CV and cover letter screening 
  2. First Round Interview
  3. Take home assignment
  4. Second Round Interview
  5. Final Round Interview

Our commitment to diversity

GBL is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We celebrate diversity and are committed to creating an inclusive environment for all employees. We offer traditional monetary workplace benefits such as insurance and travel allowance. We are a young and growing company making us the ideal ground for team members to experiment, take on dynamic roles, and grow with us. We focus on happiness, output, and quality of work.

Note: By clicking on the 'apply for this job' button, you confirm that you understand and accept GBL’s Privacy Policy. You also understand that GBL has zero-tolerance against sexual harassment/ exploitation /abuse/misconduct ("SEA"). You confirm and declare that you have never been convicted by any court of law and/or you have never been subjected to any sanctions or inquiry or proceedings (be it disciplinary, administrative, civil, or criminal) arising from an investigation in relation to sexual harassment/abuse/misconduct or left employment pending investigation and refused to cooperate in such an investigation

Thank You

Your application was submitted successfully.

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